VUCA and VUCA Prime.

VUCA Prime suggested by (Raghuramapatruni & Kosuri, 2017) if adopted by the firm, counteract the effects of VUCA.

The Vision of the future of the firm aligns all stakeholders around the purpose of digital transformation, reducing the Volatility.

Understanding counteracts Uncertainty, using (PESTLE) to increase understanding of the political, economic, social, technological, legislative and external environment of the firm.

Clarity reduces Complexity, learning to simplify, breaking down complex systems in the firm into smaller components, looking at the past, at competitors and scanning the horizon in sectors unrelated to the business to inform digital strategy as strategy enables transparent execution of the Vision.

Agility surpasses Ambiguity, with the continuously changing customer-driven business environment adaptability and a dynamic business model ensures that the firm adopts a people-first approach of collaboration and transparency setting agile innovation cycles that allow for quick wins or quick exit based on improvement against agreed measurements.

Raghuramapatruni, R., & Kosuri, S. R. (2017). The Straits of Success in a VUCA World. IOSR Journal of Business and Management, 16–22.

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